I'm sure some people will think that it is objectifying women, but I think that just shows their own mindset - it's called projecting. There are dozens of commercials and ads objectifying men every single day, yet you rarely hear a complaint about it.

That why there were so many objections to the first one. They said it was just reducing women to objects to be had, rather than people. It was in a small enough own so a lot of local objectors but as you said it is their mindset rather than anything else as their are a lot of ads out their that could be called offensive to different demographics.

The second one seemed to say, "You too can be hungover and miserable all by yourself on a dirty beach." Whoever came up with that one needs a new line of work. I'm offended, but not because they are glorifying drinking to (in my country at least) someone who is underage. The ad is a mess. It doesn't give a promise of something alluring,

I'll have to disagree with you on the second point since we grew up on the coast and often spent great nights drinking down at the beach as well as going on holidays to the party islands which were some of the best times we ever had when i was younger. It was messy, it was fun and if i was a teenager again i would go again it in a second.