I guess the creators of the second ad know their target demographic pretty well if it triggered a specific memory for you. My drunken parties always took place in the woods... and while I love the beach I prefer to think if it as pristine and clean.. the same premise but with a clean vibe would change the whole thing for me.
Interesting how advertisers are so good at their jobs sometimes.
It's an Irish company so targeting drunken drunken irish teenagers is an easy pick since its pretty much all of them. That's probably one of the advertisers holiday snaps from a few years back. Woods can be nice too but beach was so near that we could camp and have bonfires, stay the weekend and party. They were good times.
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