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In case you haven't been made aware of the phenomenon that is "Pepe the Frog"
This video should clue you in.
I did not create this video
Matt Furie created Pepe the frog as part of his comic "The Boy's Club". Pepe, a pot-smoking frog who was made famous for his catchphrase "it feels good, man", was co-opted by the alt-right movement in the early 2010s.
Matt Furie finally "killed off" Pepe the Frog in early May 2017 after stating repeatedly that he is not a symbol of hate.