If it's just to be social centered there's no reason for any money to be involved. But that's not how or why steemit was created. Steemit IS money centered, that's the point of being social on steemit at all.
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It shouldn't be "more" money focused than social imo, or we might as well just call it the Steem developers/commerce union bullet board.
Not entirely about the money but Yes money is a bonus and I agree. I believe the devs will soon figure out what's best for all of us and the platform :)