You CHOOSE internet service providers (ISP) even as there are only a few or none in some places. But people are developing blockchain ISP and WIFI and cable and phone and short wave radio alternatives, options, including better peer to peer ad-hoc methods for accessing the inter-webs, the Internet. People around the world are developing options similar to Bittorrent but with all of the Internet and everything.
Facebook is not really something we CHOOSE... in some ways.... as most people are there and we go to where the people are.... and Facebook became a monopoly of a social norm, or close to it, and we can choose to not use Facebook like you said, and we can use Gab, Steemit, Minds, and other things, but it is still tough........ maybe not for us but for some people. And we can try to help people see that we have choices but we got to be patient with people as they become too addicted to Facebook, Google, YouTube, Twitter, Apple, Microsoft, Amazon, Disney, Oprah, the Dollar, Soros, Rothschild, technocracy, corporatism, plutocracy, etc.