Nothing new. This happens all the time. It will get less popular with some updates although I don't think that's in anyones interest now. On Steemit you can't be a scammer if you are using just your own account for everything, by definition. So it's not anyones fault they are getting upvoted without any reason. Enjoy while it lasts.
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I'm not sure I get what you are saying?
Are you saying it's best to just ignore such schemes and let it "pass by"?
Yes.