Internet of Value
On August 6, 1991, Tim Berners-Lee first published a sample web site on the internet. When WWW was born, Berners-Lee was 56 years old. By calling for support from groups interested in the project, he continued to develop it. The result of that effort was that in 1992, the number of web servers worldwide increased to 50, just one year after the launch of WWW.
Since that day, the Internet has grown steadily, pulling off a slew of published information on the Internet and generating hundreds of billions of dollars in revenue for large companies. The Internet not only provides information such as news sites, newspapers, etc., but also brings many economic and commercial values to multinational corporations that have shifted from zero or one business. Small businesses like Google, Amazon, Alibaba, Facebook, Twitter, …
Along with the development of the Internet, social networking was born that has had a great impact on our lives, it has changed a lot of things around us. Many people today can say that is often glued to the phone screen, the computer to surf Facebook, G +, … only to create and view the information, … we have been stolen a lot. personal information, time, mood and emotions on social networks so that we contribute to creating billions of dollars worth of big business. We are finally “empty handed”.
Then the question is, “How can we redistribute those economic values for us?”
Every one of our emotions, time, information, click, etc. Will we be given a return value?
Knowing this, the Merculet project was born with the goal of reallocating economic value to billions of online hits, bringing more value to consumers, businesses, and stakeholders. The Internet of Things (IOT).
What’s Merculet platform?
As mentioned above, the social networking platforms are now worth hundreds of billions of dollars, which is created by users based on the content and interaction between users, but all the money Again, the pockets of corporations are concentrated, and we are “empty handed” for what we have created.
On the other hand, the value of information on these platforms often provides useless information, which can be said to be worthless for businesses and users. In the era of information explosion, the attention of users is gradually becoming a scarce resource to attract creators to bring top content. This makes companies grow slowly.
The acquisition of new customers becomes more difficult and expensive than for both startups and large businesses. The worse is that the current platform can not retain users, resulting in their rapid “evaporation”. This poses a big challenge to the sustainability of companies.
At present, the content systems — MXH bring a lot of information, but much information spam and most of the money flowed into the pocket of the construction business MXH.
Provide the user with a value that is relevant to the user, and give the company the value that is commensurate with the company.
The Merculet project was developed with the goal of transforming the internet into an internet network that provides real value.
To become the Global Business Growth Center, Merculet uses Blockchain technology and its User Attention Value (UAV) system to turn attention and attention into user value-added tokens. Individuals can be seen.
When users are paying attention to any information, companies value the “attention”, turn it into a part of the value chain of the company and pay for the user later.
What users have contributed over the past decade will be recognized and rewarded. This makes the user and the business become more attached, promoting the company sustainable development.
The Merculet project has the unique ability to change the flow of Internet data across the globe and allows many emerging companies to grasp this tremendous growth opportunity.
The value chain of the Merculet
We have known, in the past, the attraction of consumer attention to the focus of digital content distribution, in the minds of the growth problems of marketing campaigns. So if digitalisation of the user’s attention, the enterprise view the consumer’s attention as the real value, and measure the count, then the above complex problems of garbage, imbalance The income from social networking contributions will be addressed.
So Merculet is the solution to consider the user attention and add financial value to the user attention. Value chain of Merculet also puts in mind the value of User Attention.
Merculet builds an Attention Value Network based on attention and uses open protocol groups to connect demand and provide that attention. Merculet also helps businesses grow their business by creating a positive ecosystem of feedback based on the digital content put into the ecosystem. In the future, users will get financially based on their attention, time and attention, and businesses have more accurate data for their business strategies.
Merculet Blockchain
The Merculet system uses a multi-token mechanism, with User Attention Tokens (UAT) and key tokens of the ecosystem, MVP. The focus of the main components of the project include:
User Attitude Assessment System (UAV)
The UAV system effectively evaluates user attention, completes digitization, monetizes UAVs, and provides evidence of effective workloads, ie, UAVs. It establishes a long-term trust relationship between entrepreneurs and users as well as a new mechanism for the same-sex community;
- Recommended System: UAT (User Attention Token), application market of Merculet UAT Alliance
Entrepreneurs can issue UAT to the user based on the UAV value. UAT will retain the value of MVP tokens at different rates at different times, facilitating the synergy and exchange of value between entrepreneurs.. - Merculet will provide an Open Content Platform based on the blockchain platform that supplies and exchanges User Attention.
In the platform of Merculet, the new operating system of social networking revolves around four main objects: Enterprise, users, content creators and advertisers. The Merchant will be co-MVP.
Users: Users who view, like, share, use apps on the open content platform will be written to the blockchain network. Then the attention of each user will be evaluated and paid a fee by the interaction-based MVP.
Businesses: Businesses use MVP to create their own currency for their application on the UAT platform, using it paid to the user, which can only be used in exchange for the platform.
Advertiser: Will provide services related to advertising such as banner ads … accept payment by MVP.
Content creator: Allows individuals and organizations to create high quality content such as videos, translations … and receive payments via MVP.
Distribute the token in the ICO
In terms of financial structure, the company has a token pay structure for private buyers 20% per month for 5 months with a 20% bonus, which also does not cause the shark to discharge when the sieve affects the price of many tokens.
· Volume: 10,000,000,000 MVP
(Finite supply. All MVP tokens pre-minted.)
Hardcap: 37000 ETH
KYC Request for Private Sale and Public Sale
· Private Sale : 16000 ETH
1 ETH= 87500 MVP ( 20% bonus)
Min Contributions: 150 ETH
Max Contributions: 1000 ETH
Vesting Period: 5 months (20% token released per month, starting from token release)
· Public Sale: 15000 ETH
1 ETH = 70000 MVP
Min Contributions: 0.1 ETH
Max Contributions: 5 ETH
No vesting period
· Website: https://merculet.io/
· Whitepaper: https://merculet.io/static/pdf/Merculet_Whitepaper_V0331a-EN.pdf
Team development
I see the team is strong and many experienced from the famous IT companies such as SAP, HP, … Other members also have extensive experience in the field of Content Network, digital content, blockchain develop , APP DEVELOPMENT, …
Mengjun (Ivan) Jiang is also known as “Reid Hoffman of China” for his excellent work in Silicon Valley. He works for companies like HP, SAP and works alongside well-known global brands such as Alibaba and NetEase.
Jerry Gao, CPO, has over 10 years of UI / UE product experience and mobile phone. He is responsible for P & G and Shanghai General Motor’s e-commerce and DMP systems. He is a consultant with Data Solutions of Vivaki Data Systems and is the Ad Exchange Head of System. He has extensive knowledge about advertising, marketing and e-commerce.
Stanley Hu, a partner, is one of the earliest founders of the “Social Media Index” in China and the head of third-party data analysis and monitoring firm, Sizmek China. He also founded Blossom Trading as one of the first international e-commerce companies in China. Ho helped Japan Nikkei Group and JTB, Japan’s largest travel agent, has entered the Chinese market successfully.
Advisor & Partner
This consultant team is one of the leading high-tech investors from Asia.
Shou Cheng Zhang
Founding Chairman of DanHua Capital Investment Group has a solid investment capital. Zhang is a professor at Stanford University and a genius in quantum physics.
Shen Bo
Founders of Fenbushi Capital and BitShares. FenBushi Capital has a trio of people including Vitalik Buterin. Fenbushi has invested in many famous and successful projects including:
· Circle
· Factom
· Sia
· TenX
· VeChain
· ZCash
Roger Lim
As director of Qlink Fund. Acting as an advisor for projects including:
· Bluezelle
· CoinFi
· SelfKey
Mr.Lim is a founding member of NEO Global Financial Group, a strategic partner of Merculet. NEO Global Capital has invested in large blockchain projects including:
· Bluezelle
· Zillaqa
· Trinity
· Ontology
· Mainframe
· Switcheo
Partner
The Merculet partner list includes the following companies:
ELEX, a company specializing in distributing foreign video games for many years
Newborntown, have many years of experience in the advertising industry, writing app.
Zhuishushenqi : There are huge user data both at home and abroad. These applications include about four to five hundred million users.
Magicwindows : 1 big business in content distribution.
ROADMAP
Time to complete the whole project takes 2 years, but looking at the development roadmap we see many test versions show that they are also prepared and anticipated problems arising in The future can occur and fix the bug accordingly. And in I’s view any product including the Windows operating system we are using has gone through a lot of trial versions before launching the official fix.
Review
With the breakthrough idea, Merculet has recognized the user’s attention more valuable than reality and is building a blockchain around it. Merculet focuses on the attention and concern of the users themselves and it is the object to measure, create effective for the business strategy. For example, when a user likes a video clip, they see 10ph, they like or unlike the meaning of the content of the video, the value of marketing. This information will give honest feedback to the creator of the content and provide the information to the business.
On the other hand, the fierce competition in the future of content distribution industry because Content Marketing is considered as the trend of future marketing. Many businesses will pour money into this area will make good ecological development, but this is also risky. Therefore, in order to develop well, the project should demonstrate its strengths and commitment to the development path.
Although specifications have not yet been released, the extremely strong Development Team and consultant and partner companies supporting this project have a long list of successful projects under their belt. will be a plus point of the project whether they will face social networking rivals or traditional content distributors like Facebook, Google +, Youtube, …
Conclude
Today, social networks such as Facebook, LinkedIn, Twitter, Uber, Airbnb, eBay, Etsy, Tumblr, etc. and so on are still in the works. The value of this network will be created by the user, but the value that the user creates will be returned to the network owner. This is not very absurd, but everyone agrees.
If the Blockchain model is used, the value will be returned to the user of the network, which is proportional to their contribution. If Blockchain replicates, the result will be the emergence of the Twitter protocol without a Twitter company, the Facebook protocol without Facebook company, or the Uber protocol without the Uber company.
And indeed, there is a growing ground to come up with ideas that bring those values back to the user, which is MERCULET.
With the above information I said that the project worth 7/10 points because of the ideas and thorough preparation during the project, as well as strong team dev. The minus of the project is that the test version of these ideas has not been seen.
I proposes that this project can make long-term investments and bring more economic benefits when we participate in the ecosystem of the project.
A number of channel information about the Merculet project for those of you interested:
Official Website: https://merculet.io
Telegram: https://t.me/Merculet
Medium: https://medium.com/merculet
Twitter: https://twitter.com/Merculet_io
Facebook: https://www.facebook.com/Merculet-347541915747100
Reddit: https://www.reddit.com/user/merculet
Linkedin: https://www.linkedin.com/company/merculet/
My BTT profile link: https://bitcointalk.org/index.php?action=profile;u=1353936