Ubex - targeting ads to visitors at its best

in #blockchain6 years ago

Everyone browsing the internet has experienced advertisements that were absolutely badly targeted to them. Ubex is here to solve this issue. Ubex project would be a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Ubex platform is based on neural networks that evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Ubex has low complexity of purchasing, hight targeting ability, provides low lead cost, has low risk of potential fraud and also provides option known as pay per result.

The core of technology behind their neural networks for targeting potential customers is called "Advanced Decentralized Advertising Marketing (ADAM)". This system will make decisions about displaying advertising materials. This deciosion will go through a process. First of all it starts with analysis of behavior. Dozens of parameters at the input stage, including the publisher data, placement space data, current visitor’s data, extended data of the authorized user in case of integration, and the marketing history of the current user will be analysed in this stage. Next phase consists of selection of offer. Based on the analyses data there will be chosen list of potential candidates, such as advertising materials and widgets that can be potentially interesting to the visitor. Final phase consists of final decision where only one material will be chosen for advertising based on the analysed data.

To complete this advertising project, Ubex is holding an ICO (or ITO) to sell UBEX tokens. These tokens are based on Ethereum ERC-20 standard. 72% of the tokens will be available for community, 15% will be reserved for team and advisors with 1 year lock up, 10% will be reserved as reserve and 3% will go for bounty participants. Minimal available purchase is 0.01 ETH or equivalent and there is no maximal cap. Everyone who wish to receive their tokens will have to go through Know Your Customer (KYC) application. UBEX tokens can be purchased with Bitcoin, Ethereum, Litecoin, Neo, Bitcoin Cash or Dash. Cost of 1 UBEX Token is 0.00001 ETH. Ubex project has softcap of 4000 ETH and hardcap of 24000 ETH. No new tokens will be created. USA citizens and residents are not allowed to participate in their token sale.

If you want to learn more details about this interesting project you can read their whitepaper, go to their offical website - https://www.ubex.com/ or Telegram - https://t.me/UbexAI.

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