Driving traffic to businesses has always been the critical step to making profits, because well, for a store to sell a product or service, it has to first attract customers. Throughout history, the challenge of attracting and making customers stay has always been a challenge, and many contemporary business enterprises have used loyalty and point-based programs to subvert this difficulty.
Study and survey trends conducted over time have shown a pattern: businesses with loyalty programs get two times more frequent visits that translate to higher purchasing engagements. Seven out of ten respondents worldwide in a recent Nielsen survey recently admitted that all things being equal, they would opt for a retailer with a loyalty program in place instead of one without.
But herein lies the problem, while loyalty programs might seem to be the magic wand in attracting and converting traffic, the existing platforms suffer from lack of optimized utilization. More often than not, existing point-based reward schemes don’t work as they are supposed to as they are usually so complex that users and participants often lack the knowledge of how they work and how to use them. A third of the time, customers don’t even know how they exist.
The result is, single retailer loyalty programs are usually straitjacketed and inaccessible. Therefore they have little value to a large percentage of the people who are meant to be attracted by them. Due to this depressing trend, tremendous amounts of research have been conducted in search of a more efficient reward solution.
MOZO is a fluid, transferable and tradeable token system running in the backbone of the widely acclaimed Ethereum blockchain technology that promises to provide lasting solutions in helping increase traffic and sales, and also help keep customers coming back. The Mozo platform aims to also act as an e-wallet that enables users to collect tokens as rewards, transfer, and trade with said tokens and also redeem tokens from other merchants. In a nutshell, Mozo aims to be a highly flexible token based reward system for customers for their actions in discovering and helping develop merchants’ businesses.
Mozo uses blockchain technology because of the possibilities it offers in obtaining and redeeming tokens globally. Customers can also mine cryptocurrency using the Mozo app to discover new products at physical or virtual stores designed by the Mozo system.
Pilot versions of the Mozo app will have two versions: the consumer app and the retailer app to cater for each category of users. The consumer app works both offline and online and will enable consumers to redeem tokens in fiat and local currencies as well as cryptocurrencies for their activities in promoting personal businesses. A customer can earn tokens for the retailer app allows companies to use custom-made virtual beacons to detect loyal customers who come to do business, as well as their purchasing patterns in customizing rewards and services to them.
In summary, Mozo brings a smarter, more simplified, more accessible approach to rewarding consumer loyalty as opposed to the preexisting borderline un-implementable and overly complicated methods. For something as simple as shaking your phone to earn tokens when you download the Mozo app from an app store, it doesn’t get better.
TOKEN SALE INFORMATION
Total supply: 5,000,000,000 Mozo
1ST Tranch Crowdsale ICO date: July 23rd-30th 2018
Price: 1ETH=8000 MOZO
Hard cap: $88million (divided into two tranches)
For more information about Project mozo, kindly visit:
Website: https://www.mozocoin.io/
Whitepaper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
Telegram: https://t.me/mozotoken
Facebook: https://www.facebook.com/Mozo-Token-2039854656295415/
Twitter: https://twitter.com/MozoToken
Bounty Thread: https://bitcointalk.org/index.php?topic=4505246.0
Writer: sholex00
Writer's bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1256875