Overview
OPIRIA is a platform that provides data of the customer to various companies. Opiria is already a real product with real customers helping lots of Fortune 500 companies. It provides the companies, a direct link to their consumers to understand their requirements and to design better products and services, respectively. Opiria is now planning to modernize its technology and change the face of data brokerage industry through blockchain mechanism.
PDATA is the product or service that OPIRIA is providing through which a person can sell their private data to the company directly without having to give their information to the middlemen and the user can also decide to which company they wants to sell their data without having to bother about data breaching. OPIRIA is creating PDATA tokens for consumers and companies such that it gives everyone the discretion of security, reliability and integrity of the data that has been shared and that’s one of the reason why PDATA is made on blockchain technology.
OPIRIA with the help of PDATA tokens is creating a decentralized market environment for the secure and transparent buying and selling of the personal data. It is very important to understand that Pdata and OPIRIA is working on a project that will have a decentralized ecosystem that can make the consumer feel safe in providing their personal data and this also helps the company to get the knowledge and requirements of the customers and how they can make use of this data for their products and services. This project can establish a rapport and trust between customers and the company and give a sense of authority to the customer such that they can choose with whom to share.
What is PDATA?
PDATA is an acronym for personal data, so, basically OPIRIA is a platform from where company collects the personal data of the customer and use it for enhancing their product and services and customer shares their personal data on this platform to get money in return. The problem being having a secured platform where data breaching cannot be done, where the deals and transaction is transparent, where buying and selling of the data can be made smooth, and thus, OPIRIA came with this idea of creating an ecosystem which can secure the data, keeping it transparent and the tracking of the data can be done easily and this is how PDATA tokens were came into picture.
HOW DOES IT WORKS?
Basically Opiria and Pdata is trying to create an ecosystem that consists of consumers and companies, facilitating a two sided token economy which will help the customers to give rights to share their personal data to their choice company and company can get the data of the customer such that they can analyse it for their product and services.
In this above diagram, you can see how OPIRIA is using the technology of blockchain to create an ecosystem that can provide secure trading of personal data while protecting customer’s data privacy and granting them control over direct contact and payments for their given data.
Challenges
As we see company requires day to day data of the customer to enhance their product and services in such a way that people can actually buy it. Company wants to collect as much personal data of a customer as they can to improve their quality of product and services. The reason of the growth in data brokerage industry is that it provides companies with more access to customer data and provides consumer with the money for trading their personal data, but the problem being this leads to data breaching as sometimes the broker gives data to companies which consumer does not even know, because of a third person i.e. the middlemen, the security, reliability is questionable.
Solution
OPIRIA brings you PDATA token that doesn’t require a middlemen and can safely provide the company with the customer’s data directly through customer. This technology uses blockchain mechanism of providing a secured platform to exchange the token where the customer provides personal details to those companies only who they approve of and in return get cryptocurrency tokens that they can exchange for real money anytime. This technology can help in securing the personal data of the customer, customer have control over the data and can decide with whom they wants to share the data, consumer will get proper compensation for providing data in the form of ERC20 tokens and most importantly the flow of personal data is directly between customer and the company with no middlemen.
ROADMAP
Brief history of this ICO
The future work related to this project
Integration and planning with respect to blockchain technology
TEAM
In the core team, 2 members are there but they have full time 9 developers and 9 highly qualified advisors,
Dr.-Ing. Christian Lange ( Founder and CEO) — He is the technical university of munich alumni. He has worked for Erogneer group for 10 yrs and bootstrapped the company from $0 to $5+ million.
Marlene Gagesch (Co-Founder & CTO) — Marlene obtained a Master´s of Science in Computer Science from Friedrich Alexander Universität Erlangen-Nürnberg. She headed the software development department and under her management the companies´ software product grew into an internationally successful complete data acquisition and analysis platform with 1000+ B2B customers.
TOKEN SALE
Opiria is using token name PDATA and it is ethereum based and thus it is a type of ERC20, the total token that this project is making available is 7.5 billion and further details are listed below:
Token: PDATA
Token type: ERC20
ICO Token Price: 1 PDATA = 0.1000 USD
Fundraising Goal: 35,000,000 USD
Total Tokens: 750,000,000
Available for Token Sale: 60%
Whitelist: Yes
Know Your Customer (KYC): Yes
Bonus for the First: 15% for Day 1, minus 1% each next day
Min/Max Personal Cap: TBA / 1 ETH (First 4 hours)
Token Issue: 2–4 weeks
Accepts: ETH, BTC, XRP
VERDICT
PROS
This project is highly safe, trustworthy and transparent for data purchase and sell.
This project has a team which has fair experience and full commitment to this work as they have appointed full time developers.
This project has a lot of potential as it provides with information of personal data of individual to companies to analyze data.
It assures privacy of the customers by protecting their valuable data.
This system will built on a top of an already existing business with already existing revenue.
Cons
No proof of concept has been provided yet.
There is a high chance of this project being at risk because of the jurisdiction of some countries which denies any transaction in cryptocurrencies.
This project has a lot of potential such that people are not worried for their personal data breach and also people can earn by providing their own data to a known company to them without any tension of involving a third party for settlement. This project is feasible only when the law of the country permit this type of transaction. In future, when people can actually trust blockchain technology, this system will be seen as a relief for a costumer when they provide with their personal information. Opiria’s app presents an interesting idea, and the fact that it has already attracted so many prominent customers is very promising. So, I feel this project is the best when it comes to trading your personal data and earning money.
Reference
Website — https://opiria.io
Whitepaper — https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf
Telegram — https://t.me/pdatatoken
Twitter — https://twitter.com/PDATA_Token
Medium — https://medium.com/pdata-token