Let me give you an example.
I am selling a beauty product but then there’s a bad review released on social media about the aformentioned.Should I message the author and have him correct it or delete his article?
Heck No! I used the product and perform an allrgy test on my self first then used it on my face when there wasn’t any adverse reaction on my inner arm where I first applied the product.
Later on I was satisfied with the results.
I will then write a good to excellent review about it. I can also sell it confidently despite the previous bad review circling around social media because I know it works.
Forcing the author to take down or contradict his own review is not an option to me.