As mentioned by @Samuel-swinton the big question here is how the Chinese government will respond to a social network that can't be censored. If the past is any guide I would say not well at all.

On the other hand, this hasn't stopped any of the Chinese companies implementing search, social media and ecommerce solutions, and while it might cause some growing pains for Yoyow, I'm sure they'll back stronger for it.

A blockchain based social media network that pays you to use it - yep, that's right up the alley for the Chinese, and for Asia in general IMO.

This is certainly a con worth watching.