I glanced thought the paper, and saw no mention of blockchains. I wonder why people don't see the potential. Personally I see blockchains as a natural answer to personal data ownership, access, and control. Your data can be accessible anywhere and everywhere, you can control different levels of access to any granular level, grant or revoke permissions etc. This paper seems to outline some abstract guidlines on how centralized entities can ethically collect, control and make use of personal data. I see it as a dead end.
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Still editing this post, and I appreciate your feedback, which I've integrated into the updated version. It's interesting to see how this conversation begins across many interdisciplinary fields of research around the same time Satoshi was cooking up the alchemical BTC-brew. The collective mind has already begun to receive warning signals that "something is rotten in Denmark" with all these "free" social products. Kudos to Steemit for getting a working product out into the wild, for us to experience the experiment. All these decentralized apps are part of a giant collective improvement for our overall communication systems. I don't see competition but rather cooperation between the various companies and groups hard-at-work on solutions. We learn from each other, as we build together.
oops hit wrong button- was trying to figure out how to add some $ to your reply-