have you ever managed to read through an entire whitepaper? it got very technical and it is not simple to do these days, takes a lot to get the fundamentals right and it also doesn't guarantee your investment
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I don't think very many people have read through an entire white paper, certainly not those who are only interested in making a quick buck, its very easy to get all caught up in the hype of a ICO or other token sale especially when potential investors see other investors clambering towards the latest hype-worthy project.