Do you know how much money was spent towards online/digital advertising in 2017? Close to 230 billion USD. And, the projected value of the global digital spending for the year 2021 is approximately 375 billion USD. Based on the above statistics, it is clearly evident that the digital advertising market will be growing at a constant rate at least for the next five years or so. That’s why the advertisers are deeply interested in gathering personal information about the internet users so that they can create custom campaigns based on the target audience.
Identifying the right type of audience should be the first and foremost step to market any product/service. Why? Let me tell you an example. Let’s assume that a fictional company named FitX is developing a new sports accessory exclusively for men. And, it would like to study the market for its product in a particular region. Will a 70-year old man be interested to buy this product? It doesn’t make any sense to market this product to women as the product is available only for men. That’s why promoting the brand to the right kind of people is crucial. Ideally, this product can be targeted for teens or adults who are regularly participating in outdoor activities or sports events like football, basketball, cricket and more.
What kind of tool will the advertiser use to gather the above information? Believe it or not, they can find quite a lot of information from the Facebook or Google profiles of the users. Because you can easily find out the location and gender of any person by visiting their profile even if you are not a friend to them. If the settings of a Facebook profile is not set to private, you can dig and find a lot of information about their likes and interests as well. That’s why our personal data is considered as the greatest asset for the next century.
Now, the most important question is: Are the users getting any kind of rewards for their data? Not at all. Almost majority of the users are not even aware of the fact that their personal data are seen and utilized by a lot of people in the world. Thanks to the GPDR act, at least those located in the EU would have gained a basic knowledge of protecting & controlling their data. GPDR is not against data sharing, but it regulates on how it is shared. In fact, it will make the concept of data sharing simple, secure andtransparent.
Even though many companies have negative views about GPDR, Liberdy is an exception from that. Because it aims to give fair compensation to the users for providing their valuable data by strictly abiding by the upcoming GPDR regulation. Read more at http://webstickprojects.co.il/liberdy/wp-content/uploads/2018/04/liberdy-lightpaper.pdf
Basically, Liberdy is a data management platform (DMP) that aims to connect the users with the advertisers by providing equal benefits to both of them. Using Liberdy, advertisers can get the first hand and superior quality of data directly from the users by sending them few LIB tokens. These tokens will be used as the primary payment option for the Liberdy platform. Check out https://liberdy.io/ to learn more information about LIB tokens.
This DMP relies on blockchain technology to segment, mage, secure and validate the data. This cutting-edge solution is compatible with the existing infrastructure, bringing in additional benefits such as dependability, accuracy and transparency
Truly some companies use users personal data without providing enough information to render meaningful consent.
The GPDR stated that any company that processes any personal information on customers, employees, or business partners—and fails to comply, could face fines and severe reputational damage.
Liberdy is a blockchain technology that rewards users for the use advertisers make of their data.
Liberdy uses the Blockchain technology and GDPR regulation to empower users to manage their data rights and profit from advertisers use of their personal information.
So my data as a user basically makes profit for me.
This is a great initiative.
This is the first time I have heard about Liberdy and thus took a look at their paper.
They have developed a data trading platform that rewards/incentivizes users for the use of their personal information. This idea can grow boundlessly if it is implemented at the right time.
As I scrolled further down the paper, I also read that we can get rewarded for data that we have already shared with giants like facebook, google and amazon, while at the same time we get to control our information.
I would need more time to go through the paper but from what I have read till now, I am excited for this project. This could be huge!
First, thank you for the information in your wonderful article , Second, the promotion of advertisements for a given product is considered to be useful for the success of the product to be presented. For market and consumer needs, people must gather as much information as possible, saving time and identifying the basics associated with product advertising ، good luck my dear friend @danizaharie 👍👍👍😃
All the best for you 😃😉
GPDR is a really nice and innovative development to the way we handle our data online
This is brilliant, people want to make money, this is a blockchain technology that rewards users for the use advertisers make of their data, now data is money, this is a good news, thank you for sharing
owo its really awsome i saw naw this pdf
thanks @danizaharie
& i like this
This is really nice and big project. Like it so much. Thanks for sharing @danizaharie
It's a very wonderful platform I like such articles
Good, my dear
thanks to your kindinformation and share it
You see visibility studies is a very essential infact the very first of any business willing to grow as the the year rolls by. What is visibility study
Manufacturer
This is knowing what to produce , how to produce and for whom to produce
Marketer
This is knowing what to sell, where to sell, how to sell and for whom to sell to.
Thanks for enlightening us on this subject matter. You’re much appreciated
I have been doing brand development in the cannabis industry for about six months now. It's been interesting to see how "old school" these guys are in terms of taking their product to market. With everybody going legal it is the companies that can be lean and efficient that will do the best. Great post and thanks so much for sharing this great information.
Ganjafarming was #GDPR compliant before the #GDPR Yo !
F*ck'm !
nice project & nice information for us
thanks for share... thats learning for steemian.. they can gain some point liberdy
Great post sir for steemians
love to read it dear sir @danizaharie thanks for shareing this
blockchin post
i know something from here dear. thanks for share
some steemit post re really very helpfull for people such as this
thanks for shareing this crypto tecknology & this link
http://webstickprojects.co.il/liberdy/wp-content/uploads/2018/04/liberdy-lightpaper.pdf
wow this is a huge amount man, so much money invested over online advertisements in past year and surprised to see how much it could be in 2021, this is really huge man, if this money can be used for betterment of nation or people it must be much worthy...
It doesn’t make any sense to market this product to women as the product is available only for men. That’s why promoting the brand to the right kind of people is crucial.
Its really important, I would say it's very crucial, actually there should be some kinda filters for advertisement too, so people can choose advertises according to their own choice.
Good post, thanks for sharing
wow very excellent
This is really nice and big project. Like it so much. Thanks for sharing @danizaharie
You got a 7.68% upvote from @postpromoter courtesy of @danizaharie!
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Wow! I don't know digital advertising could cost that much! If that's the case, then there's more reason to invest in crypto now.
Recent technological advances have had a beneficial impact on society, many of which have made use of them for digital advertising. really lucky people hiduo this time. success for you always @danizaharie
This post has received a 14.32 % upvote from @boomerang.
who cares?
From this post I got a lot of information
beepboopbeep
what!!
lol, at least someone made $270 with that #GDPR.
Billions of dollars are spent each year on advertising and the trend will only skyrocket in upcoming five years or so.
To do job efficiently the right type of targeted audience would be necessary to ensure good selling.
Facebook is a great source to retrieve personal data. As you have heard recently about such a scandal of leaking personal information.
Liberdy advertiser company has brought an innovative way to reward users for their classified data. EU citizens can get benefit from it. The company will use LIB tokens to reward its users.
Thank you @danizaharie for providing a great research and developments in blockchain technology.
A data trading fund that pays a reward to its users. These words contain the main essence of this project. I see that he is fast-growing and gives great hopes.
Each user can become a full-fledged partner in the field of data processing and transmission. In addition, each user can manage their personal data and have constant access to them. All this is possible thanks to the technology of the block chain. This is another proof that it integrates into our lives. Such projects as these are promising and all this thanks to the development team and the block chain.
After reading the white paper, I was surprised. These guys are planning to take a leading position in the personal data industry. Their achievements and future plans create a positive image for them, and it attracts new users and investors. I see a fast-growing project that will prove itself this year. All this Liberty .
Thank you @danizaharie you, as always, please us with good projects
Sir @danizaharie ,
Thanks for your content written about "LIBERDY a GPDR compliant platform to get first hand & superior quality data for promoting your brand "
Its a great content and most of top related concept.
This is nice platform
thanks for a wonderful post
well, sounds really cool! upvoted!
It is a good platform as it aims to connect the users with the advertisers by providing equal benefits to both of them.They can create custom campaigns based on the target audience.