PATRON: a platform where you get the most out of social networks and everyone wins.
Introduction and problems
Social Networks have made a revolution as means of communication and publicity in modern times. Its potential has already exploded, no one can deny that direct interaction between people is changing in the world of advertising and marketing.
What started as a means of personal interaction between friends and acquaintances, became a monster with long tentacles that can reach everyone. Companies and their marketing departments know this and have had to make use of social networks to promote their brands and products.
There is a small problem with the use of social networks for promotion and advertising by companies, is that people in social networks interact many more with people of flesh and blood, and not so much with brands and companies. Although some large companies have thousands of followers, the interaction with users is very low, most are based on waiting for official notices, or complaints and claims for a bad product or service.
Then, the Influentes appear, people of flesh and blood who, through their way of being and their daily life, attract attention and even admiration from the community. The companies choose to sponsor these influencers, and give them their products with the intention of awakening the interest of the community in general for that product that uses the person they admire so much. Some companies hire these influencers exclusively to promote their brand.
However, it is difficult for a company to know exactly who to sponsor, such as determining if the followers of an influencer is the most convenient public to promote their products or services. In the same way, an influencer may have reservations before questioning his reputation before his audience and followers, for promoting a product of dubious quality.
To facilitate and help, this interaction between companies, influencers and followers. Created PATRON.
PATRON ARRIVED TO FACILITATE AND HELP
What is PATRON?
PATRON is a platform based on the new shared economy, the same one used by AirBnB and Uber. Establishing a Win-Win between influential and sponsors.
PATRON makes it easier for companies to choose the influencer that is best for them to sponsor, according to the profile of the followers of the same.
In addition PATRON makes it easier for the influential to offer companies this potential market established by their followers, and also makes it easier for the influential to make the decision to accept or not determined sponsorship.
How does it work?
Shared Economy is the Key
Uber (Transportation Service) and AirBnB (Accommodation Service) use this economy method. For example, someone has an apartment vacated for a week in a Caribbean tourist destination, then uses the AirBnB platform to promote and offer to rent during that week to anyone who wants to use it. And another person who wants to go on vacation to the Caribbean, uses the same platform to look for this type of offers and get better prices.
In the same way PATRON, use the shared economy so that a person who has many followers on social networks can promote products and services that a company wants to offer.
PATRON destaca tres tipos de perfiles en su plataforma: Host or Influencer, Guest or Sponsor and Fan or Follower.
Influencer (Host):
These people can sign an intelligent contract with companies or sponsors to promote their brands or products. Establishing the parameters of such contracts, as a period of duration, whether it is an exclusive contract or not, frequency of publications where the influent must promote the brand.
Three method to judge and determine the value of influencer:
- Dissemination ability / reachability (number).
- Power to engage / Engagement.
- Trust / evaluation by users.
Sponsors (Guests):
They are companies that want to promote their products or services to a specific audience for a specific time. By hiring an influencer ensure that the promotion of your brand will reach all followers of this person. A Sponsor must pass the evaluation terms established by PATRON in order to access the options as a Sponsor, terms that include its financial capacity, reputation as a brand and some others..
Fan (Followers):
They are the community in general, people who give life to the platform is the interaction between followers and influencers who will give more or less value to it. And your answer to the promoted brands will be the numbers to be evaluated as an economic response for companies and influencers.
PATRON classifies the influencers according to the profile of their followers, which makes it easier for companies to choose the influencer that is best for them to hire.
Benefits of PATRON
For companies or sponsors:
- Ease to choose which influencer you should hire, according to the profile of your followers.
- They ensure the exposure and promotion of their brand or product to an amount of public with a specific profile for the duration of the intelligent contract.
- By taking your brand to the specific audience that habitually uses the type of product they sell, your sales will undoubtedly increase, because it is being promoted by someone who influences those followers.
- They can carry a more accurate statistic of the interactions between the followers and the influent contracted, which becomes objective numbers of marketing.
For the influencer:
- Ease to choose which company or sponsor to accept to promote, thanks to the verification parameters of PATRON, assure the influent that he will not be promoting a brand or product of dubious origin.
- Thanks to smart contracts, the influencer has a fixed income according to the parameters established in the agreement with the company while the contract lasts.
- With the use of PATRON the influencer gains more reputation by fulfilling his previous contracts, being able to earn more money in his next contract.
- By using and recommending good products, the influencer gains more followers, which translates into a higher income standard when establishing an agreement with a new company or sponsor.
- Influencers who like to reward their followers through a contest or simply for their loyalty, can do so through the platform currency (PAT).
For followers:
- Be part of a platform where everyone wins.
- The follower will have access to the best products, recommended by their idols, those people who have earned their trust for being good at what they do
- They can continue to support that person they admire so much, and they can also win many prizes and money through contests and incentives, thanks to the internal economy of PATRON.
- Being a faithful follower, and applying the good recommendations given by their influencers, followers can gain followers and soon become also an influencer.
- If the follower is starting a small business, and because of his loyalty to the influential person he decides to also promote his nascent company, he can also become a sponsor supported directly by an important influencer.
THE PAT
PAT is the token of PATRON, which will be used in the internal economy of the platform.
The PAT is built on the public Ethereum blockchain as an ERC20 token.
PATRON will distribute 240 million PAT of a total offer of 400 million in the ICO.
The funds raised in the ICO will be used to create services PATRON, application development, facility preparation, legal and audit systems, etc..
Case of use
Mary is a beautiful 18 year old girl who has been surfing since she was 5 when she was with her father. Mary publishes videos and photos on social networks daily. She has thousands of followers around the world, Men and women like her publications. Some guys say nice things for her mermaid body, and others praise her for her great talent on the waves. Many women follow her because they admire her for their talent and also make nice comments about the bathing suits she wears.
With its classification to its first international surf competition, Mary's followers tripled in less than 15 days. Thanks to PATRON two companies, one that manufactures swimwear and another that makes surf accessories have been interested in hiring it. Mary is very happy, and so she has published her social networks, she is living a dream come true, doing what she likes the most. Her followers love her and support her, and have left positive comments to these two companies in their official networks.
Conclusions and Personal Thoughts
With globalization and the application of the internet of things, everything is in the cloud, including interpersonal relationships. And social networks reached the important place they now occupy.
With the appearance of the blockchain, it comes to decentralize the benefits that only the large digital and private corporations had for themselves.
PATRON comes to establish a WIN-WIN throughout a global community, where the relationship in the bread of every day. Giving the chance to win the sponsors, the influential and even the supporters.
PATRON knows that the example is not one of the way to influence people, the example is the only way. Therefore seeks that the real influencers who have given their example guidelines how their followers can take more advantage of their experiences and the products they use, thus taking out that potential that is in social networks.
PATRON opens a form of relationship between Sponsors, Influential and Followers where everyone wins. Leaving engraved on digital stone, validated by the blockchain, the terms of intelligent contracts that ultimately translate into benefits for all.
PATRON is a platform where you get the most out of social networks and everyone wins.
Some videos about PATRON
Some News about PATRON
Top 10 Blockchain Companies to Watch in Q4 2018 
10 New Blockchain Companies To Watch For In 2018 (Published in Forbes) 
What brands are looking for in influencers 
The Team
Advisors
Source
Partners
Source
LISTED MARKET / EXCHANGE
Source
Project PATRON Milestones
More Information and Resources
Patron Website
Patron WhitePaper
Patron Telegram
Patron Facebook
Patron LinkedIn
Patron Bitcointalk
Patron DEMO
Contest
Source
Disclaimer: @autinf does not offer any type of investment advice. This publication is a participation in the @OriginalWorks writing contest.
This is a @originalworks sponsored contest. Here is the link to the post
My Tweet link:
patrontwitter
patron2018
This post has been submitted for the @OriginalWorks Sponsored Writing Contest!
You can also follow @contestbot to be notified of future contests!
Congratulations! This post has been upvoted from the communal account, @minnowsupport, by Cesar_autinf from the Minnow Support Project. It's a witness project run by aggroed, ausbitbank, teamsteem, someguy123, neoxian, followbtcnews, and netuoso. The goal is to help Steemit grow by supporting Minnows. Please find us at the Peace, Abundance, and Liberty Network (PALnet) Discord Channel. It's a completely public and open space to all members of the Steemit community who voluntarily choose to be there.
If you would like to delegate to the Minnow Support Project you can do so by clicking on the following links: 50SP, 100SP, 250SP, 500SP, 1000SP, 5000SP.
Be sure to leave at least 50SP undelegated on your account.