Shopin, the platform designed to register universal blockchain shopping profiles for use by various retailers, announced on January 11, 2018, an association with iExec to scale its transaction volume to 1 million or more per second. The Shopin ecosystem offers highly personalized experiences on the websites of participating retailers for product and rewards recommendations, while giving users full control over how, when and where retailers use their consumption data.
Eran, CEO of Shopin, based in New York, said in a statement: "Our partnership shows how innovative companies can feed basic products and services in Ethereum, use cryptocurrencies in their symbolic economies of the Ethereum block chain and make That these same signals are traded on exchanges Our partnership with iExec will help us bring retail to the blockchain on a large scale and offer buyers the fastest and safest way to interact with the brands they love. "
Headquartered in the Lyon, France area, iExec offers off-the-shelf cloud computing solutions through atomic exchanges, enabling Shopin to continue to interact with the Ethereum blockchain and exceed the existing threshold of seven to 15 transactions per second. The iExec partnership will also provide the computing power needed to run machine learning algorithms that enhance Shopin's enhanced experience for customers. Shopin will use a federated private block chain through BigChainDB to store consumer data at a scale that can not be achieved with existing solutions, while complying with the strict EU regulations that govern the data protection of the user.
Gilles Fedak, CEO of iExec, said in a statement: "We have launched iExec to the market to support efficient blockchain computing solutions, today we are pleased to partner with Shopin, providing the infrastructure that the brand needs to help establish a retail economy. more sustainable ".
The strategic partnership predates Shopin's plans to announce an initial offer of currencies (ICO) to further develop its platform in early 2018. More than 700,000 users have registered for the Shopin service, generating USD 14.7 million for retailers and a 22% increase in conversions of product recommendation transactions on consumers who do not use Shopin, according to the company.