Nice Post sir.It is a very good point , Something probably worth mentioning is that lykke wallet app for android has rating 3.6/5 with many complaining about tranfer times and bad support in general.

Edit:
it seems most complains came when ETH network was at a backlog state... So it explains why they got so many complains without their fault... They could probably communicate it more effectively to avoid complains. I like this.