Second thing: reach beyond the crypto community. Traders and people in finance have NO IDEA this exists. The UI definitely needs some work, but that didn't stop me from exploring it and becoming interested, and I'm just a curious layperson, not a dev or a finance professional. All publicity is good publicity. Forex and stock traders should be the #1 target audience IMO. These people are waiting on the sidelines with wide eyes and curious minds ready to experiment with crypto, and exactly the people who bitGold/bitUSD might appeal to because they want to see a familiar asset. If their introduction to crypto trading is through bitshares, that's a good thing. Even if they hate it and write nasty articles about how bad it is, that's good feedback and more eyes on bitshares.