It's faster than other cryptocurrencies. 1,000s of transactions per second. Decentralized exchange. Make yoir own coins, which are derivatives, which is the biggest market in the world by far. When traditional derivatives begin to move into the blockchain, where will they go? Not Bitcoin, it doesn't do them and is too slow. Maybe Ethereum, but Ethereum is also slow. It won't be able to handle the transaction volume, unless they make major changes.

Oh, and did I mention no transaction fees? Same as Steem. Made by the same developer.