Why not just invest in the traditional equity of stock exchanges or brokerages that offer legal securities. Why crypto at all if it's a centralized entity issuing some token. You can get dividends and revenue anywhere you look. More importantly, comparing Kucoin to Bitshares is like comparing Angry Birds to Apple.
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the normal stock market is quite frankly 'rigged' you are unable to invest into startup companies or projects because of strict guidelines. this is where crypto shines right now you are able to invest early on in projects and earn profits as the company grows, well above what you would be able to do on the stock market. more and more projects are also looking into the revenue share model and pos to reward their long-term holders. it is what a lot of people are looking for as there is a ton of tokens (or coins) out there that is only worth something because of their name and not because their coin/token are useful in any way.
Sure, one use case of crypto is access to these kind of ventures without Wall Street. But your funds aren't secure on a centralized exchange and they charge you insane fees to transfer your own funds. The entire reason we are messaging each other right now is because people wanted to be in Real Control over their own money in the most secure way possible. By investing in Kucoin and binance you are only exposed to a limited benefit of blockchain and crypto. They are not comparable to Bitshares.