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Bitconnect has stood out to me in my Twitter timeline as the top names in crypto have been warning very loudly against getting scammed by it. Surprising how many seemed to pour into it anyway.

I believe they marketed it in an insidious way on youtube and social media where it was an open secret that it was a scam but you could still get in and out and make money before the game is up!

Can't reason with people blinded by a surrealistic vision of them wallowing in luxury for the rest of their lives, doing literally nothing. Try to convince them that they're being a part of ponzi scheme and they'll call you an uninformed hater.