Facebook is probably most looking for partners for its payment service after I understand it with its currency Libra.
It may not be much reward to FB users, but maybe it will be a cashback system for them. you know something more about it @jrcornel
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Yes, it will be more like creating a digital currency that is pegged to a basket of fiat currencies. There is no investment there. It just allows people to purchase goods and services or send money seamlessly via the Facebook platform. It would be a huge boon for bitcoin when/if this launches.