You'll have to consider multiple elements. Mainly the quality of the provided privacy and other extra features.
How good is the mixing. Is it trusted or trustless? Dash has unbroken trustless mixing at the protocol level. Dash maintains the transparency while remaining fungible. You know the inputs and outputs only.
Zcash uses zk-SNARKs which is actually a trusted setup that obscure both Tx amount and the sending/receiving parties. It's trusted encryption.
Monero (which had it's pre 2017 privacy broken) uses mixins which are like fake coins and Ring Signatures to obscure Tx.
All these methods are more than somebody doing a shuffle. These functionalities are no threat to any major privacy coin even including PIVX, XVG and ZEN.
Try picking up a name from a legend or mythology. It could be Greek, Egyptian, Chinese, Japanese, European.....just take something from the myths. It'd be cool.