I also have the same interest. I haven't done much research so this is bit of guesswork: It's a small coin related to pot. The legalizing is going on over the states and many pot related coins have been gaining steam. The pot hype could have kept the coin high. The buyers aren't probably interested in blockchain in any way. They just want to get into the drug hype. There is also the celebrity promoted https://paragoncoin.com and that could have an effect on existing pot related coins.
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New theory......."Ohh crap mannnnnn, all our crypto just took a dive mannnn" "Uhh, do we still have some bud?" "Ohhh right, no worries bro!"
Paragon decided their own market value, before they finished crowdsale....and it keeps falling. And I don't mean they set a value based on interested or already invested people. They just said, it's worth a dollar. Essentially it would have be backed up by a dollar for that to be true at all times...and it's already not. This also lends to what I have responded to just below this....they aren't worried about comparing it to bitcoin, because they trade in fiat. These tokens provide a layer of security for a high risk business with too much liquidity at the store counter.