That is an excellent question. No, I have not read the white paper yet but probably will when I get some free time. So far I know pretty much nothing about it other than what Berwick and Shrem have told me. Sure seems very interesting though and I think the current journalism, content creation and advertising model is massively screwed up and ripe for creative destruction and innovation.

Perhaps Steemit will fill that role? I probably need to do some research and then write an article about it.