This is a great concept. The issue that needs to be overcome is this. When two parties agree to enter a contract like this it is almost announcing there is some sort of mistrust up front. Signing up for a crypto contact and all the hoops you must jump through takes much more effort than just signing your name on an agreement. Therefore, both parties will be wondering why the other is going to such lengths to set up and agreement like this.
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Jur will provide a smart agreement marketplace. There won't be much effort needed to enter the agreement; it would also be faster than traditional arbitration processes.