It will never happen though. People have been trying forever. Amazon likes to control things themselves. If they had an interest in blockchain they would make their own currency (which they controlled) and would use that.
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Obviously something like Reddcoin doesn't stand a chance unless Facebook or Twitter adopts them, unless they can build an independent platform similar to this. And like you said, they would make their own currency and would use that.
I dont think Reddcoin ever had a chance.