It could possibly be considered the "real bitcoin", whether we call this "BTC" or not is a matter of practicality. I think BCH is fine for "Bitcoin Cash" and BTC is fine for "Bitcoin Core".

Forking is very different from simply selling BTC coins and buying LTC, which also is already using segwit etc.

In the end, BCH and BTC build on different visions presented to the world. It's not just a pump scheme, no matter how many pump/dump trolls you can find suggesting this online, but some people (some companies, early promoters etc) will certainly be able to profit from it.

This is called having a choice in what currency you use. Don't like it? Don't use it.