I have some doubts about it too. But I don't think that they control everything. They big and have a lot of resources but usually they use them not efficient enough. And some bright ideas can help in the sphere like logistics.
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Yes, the bigger the business the slow it can improve or change. Big companies have their weaknesses too. But I don't think that they will try to stop platform like this. If they want they can buy it after they see how profitable it is.