Yeah, I doubt this will have much of an impact on the market. Established traders and people who frequently invest in ICOs aren’t using google ads to find the most promising deals. New investment generally goes for btc or an established alt coin at least at first then progresses onto ICO so the market isn’t missing much there. The biggest ICOs sell out in minutes. The crap ones will struggle to hit targets but no big loss - they’re crap!
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The sad thing is that even though the crappy ones doesn't get much publicity, they actually still make a lot of money.
I was in the process of writing a reply but I felt this meme said it all