IOTA just seems like a good project and I'm just investing in all of these Ethereum-like platforms like IOTA and EOS. I'm not a tech dude, so I just need to diversify on those types of "currencies". EMC2 I just thought sounded like an interesting project, plus the mcap was in a nice range. I buy a lot of coins that are in the 10-20 million mcap range if their ideas sound good.
No amazing skills or thought behind my purchases, just "common sense" (in a market that is crazy and new..which is a bit hard) and probably some luck.