Google searches for 'bitcoin' nosedive 75% this year as interest in struggling cryptocurrency wanes
Searches for the term "bitcoin" have dropped more than 75 percent since the beginning of this year, according to research from Google Trends.
"Bitcoin needs a new narrative in order to reestablish global attention," says Nicholas Colas, co-founder of DataTrek Research.
The digital currency's price has dropped by roughly 50 percent this year, trading near $7,500 Monday.