It's weird, silly and counter-productive to try and ban mining as a small entity. I don't know what they think they are achieving other than pricing themselves out of a booming market..

I agree there doesn't seem to be much logic in it other than some kind of underlying jealousy.

Fortunately Bitcoin is self-regulating in profitability. If some miners leave the network because it's no longer profitable, then the remaining miners will receive more of the reward pool thereby increasing the profitability... which will draw in new miners.