Interesting news, thank you for the share. That being said I fully believe that people that own BTC will not want to use it for online transactions. Since BTC is seen as a store of value and price predictions point up it makes no sense for a BTC owner to use their BTC for purchases. It would be equivalent of gold being accepted as payment for a cup of coffee. Hopefully BTC as an investment vehicle will gain momentum and be seen as promising investment channel for consumers.
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Any currency needs money flow. Just investing into Bitcoin will kill this CCurrency