It also reflects what was happening in 2014 or whenever the last bubble was. People pile in trying to replicate whatever seems to be hot and making money - so last time lots of Bitcoin blockchain clones, mostly only with a new name, occasionally with a new mining hash function or block time. 99% were pointless (I guess Litecoin proved its staying power!). This time just lots of cloned and useless ICOs although this time quite a few more that are actually quality work. We are even getting some new blockchains that will really last.
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You are talking about security tokens. But there are also utility tokens you can use just inside a platform. Such tokens can help companies to make business better.
I do agree there are a lot of scams and useless ICO campaigns. However, they are not all the same