The technological developments are causing a ripple effect across the sector. Bitcoin is reflecting a new reality of integrating this technology (Lightning Network), transaction costs falling out, block size improving....so many things.
The poor quality of information (signal-to-noise) and lack of true understanding how Bitcoin operates over time in addition to its true nature (It is not a stock) leads people to make hasty choices, in regards to entering and also what the perceive as risk exposure, making an exit.
Of course everyone's condition is different and i'm not telling people what they should do but I feel that too many people are not well enough informed and listen to talking heads that have ABSOLUTELY no idea what they are talking about or worse, are definitely leading people toward bad decisions.