Interesting! I have had the same thoughts about BCH vs LTC. They both seem to be about the same use case. The only thing that I don't like about ltc is segwit but other than that I really like it and hold a good portion of it. (Though I hold a bit more BCH)
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It's all about branding. BCH doesn't work as well as Litecoin, but may do better in the short term because it's associated with Bitcoin. Many don't know that Litecoin was a soft fork of Bitcoin.