If they are gonna create their own cryptocurrency i assume it focuses on buying stuff out of there own shop, well we already have so many of that proven and well established already. Why not just choose from the current existing one and help them grow. Do not get in the hype anymore, i think you're just wasting time and money there.
Be one of those company that help cement a better foundation for cryptocurrency in the entire world. That would give you a better edge.
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I agree. I would like them to partner with an already existing coin, however, they have more than enough resources to produce their own. I essentially see them using there own. They are already opposed to using the blockchain which is concerning.