This is the same thing/strategy that Paypal did when they first started. They gave new members $10 to open an account and be a new member, just to create a large userbase. Theres countless Faucet Companies, but this is a Faucet and much more. I see the strategy is to create a huge userbase, then in the near future they will slowly start to release new features that will eventually start bringing in an income stream to them. Smart marketing.