ETH is not really a coin, it is a token. LTC is designed to act as a store of value and currency. ETH is fuel for their platform. It is acting like money at the present but is intended to be used as ether or gas for their network. A.I. bots will need ETH to run on the Ethereum platform to execute their functions. Corporations will need ETH to exist continually on the network. So I guess, ETH will be used commercially by corporations and LTC will be used by people for commerce transactions (buying coffee at Starbucks).
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Why not just use ETH if it does the same thing?
You could. LTC is a steadier coin as far as price growth. Some may not want to spend their ETH because it continues to gain so much per week in cost