Yes, Bitcoin is simply the intermediary between fiat and steem right now. They won't really have anything to do with each other once that is decoupled, besides having some overlapping users. Saying that Steemit is Bitcoin's killer app is like saying "converting your dollars to quarters to play the arcade is fiat's killer app".
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But you're assuming that use of steem will have no impact on general awareness of bitcoin or crypto in general. I've yet to understand how this does not compute in the minds of bitcoin maximalists (not saying you are or aren't one).
Also, arcades were a killer app for fiat.
I DO understand that; I mentioned the two would have overlapping users partly for that reason.
Calling Steemit Bitcoin's "killer app" because its an on- off-ramp to fiat, would make Bitcoin the killer app for basically all altcoins.