UBEX — Hive

UBEX - Global Decentralized Advertising Exchange

Hello to all readers of my blog. Today I would like to present to your attention an overview of another very promising campaign. Go.

INTRODUCTION
The long-known and common truth “Advertising is the engine of trade” remains relevant to this day. The advertising market is developing more and more. Covers all the new technical innovations, reaches a new level, adopts innovative technologies and the latest techniques from the field of social communication, SMM marketing, and psychological techniques.

However, it is known how ineffective are the advertising materials from people who do not have a huge experience in advertising sales When entering the advertising market, any young company or company is faced with the problem of creating effective advertising material and its promotion. Unfortunately, those who do not have experience in advertising are forced to spend a lot of time, effort and financial resources to develop advertising materials, market research, study the target audience, the psychological aspects of its behavior and response to the materials presented.

With the advent of Blockchain and the development of the crypto industry, advertising technologies began to require updated forms and additional innovative technologies. It was quite expected that the emergence of a special advertising platform that unites advertisers of various spheres and industries that would not only unite advertisers create catalogs by company category but also have a number of tools for companies, enterprises, and organizations to implement their advertising campaigns and events.

WHAT IS UBEX?
Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the fairest and interesting model for all market participants.

The Ubex platform will provide ample opportunities not only to publishers and advertisers but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies.

The Ubex Wallet The UBEX Token will act as a payment unit on the Ubex platform. The need for a Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.

ECOSYSTEM

The alpha version of the application is available at https://app.ubex.com

The platform will have two different interfaces for site owners and advertisers, where they can customize the key areas of interest of their resource and set up various restrictions. Virtually all the necessary information is recorded in the smart contracts blocking Ethereum.

Then artificial intelligence begins to work, filtering out the data in three stages. First, one neural network will evaluate the preferences of the user who came to the site in different categories. Then, taking into account these categories, the second neural network will select suitable candidates for advertising. And already the third neural network will predict the success of placement of advertising offers for this particular visitor, and based on this forecast and will be the choice of the necessary advertising banner.

PRINCIPLES OF THE UBEX PROJECT
To work within the framework of the platform in question, a Ubex participant must register in the system. The Ubex site has good analytical modules that will help any member of the Ubex community to develop an effective advertising campaign for their project.

Modules to find the target audience for an advertising campaign significantly improve the effectiveness of ongoing activities to promote, promote and scale any advertising product.

THE ADVANTAGES OF THIS PROJECT

Developed software algorithms that, in addition to artificial intelligence modules, are replaced by intermediary firms and companies, which, moreover, require additional and very significant expenses;
All the successes of promotional events and developments evaluated by simple clicks on links are replaced by the implementation of a special action that must be carried out on the website of the company owner of promotional materials;
The information that is used in this activity is stored on the Blockbuster of the Etherium system, which undoubtedly increases the level of security of this information from external attacks of scammers and hacker attacks.

WHY BUY TOKENS NOW?

Limited issue of tokens: The total number of issued tokens is 4 billion UBEX; the release of new tokens is made impossible by the smart contract. All unsold tokens will be burned. The team and the advisors are locked out of their tokens for a period of 1 year.
Consistent demand growth: UBEX Tokens are used by advertisers to pay publishers. As this groundbreaking program expands into new geographies, it will lead to a surge in the number of advertisers that will, in turn, be translated into demand growth for the token.
Financial model involving the burning of tokens: Every quarter, we will use 20% of our proceeds from transaction commissions to buy back UBEX Tokens and destroy them, until 50% of all UBEX Tokens are taken out of circulation. This approach creates a scarcity in the token supply.
Full compliance with SEC and FINMA: UBEX is a payment token used within an operational application. As such, the UBEX token will be in high demand on leading exchanges that comply with the regulations of the Securities and Exchange Commission (SEC) and the Swiss Financial Market Supervisory Authority (FINMA).

WHAT TECHNOLOGIES IS UBEX BASED ON
Neural network

Collection of necessary information about internet resources and their users, analysis of users’ current interests and needs
Selection of the most relevant and financially profitable advertisement, matching it with the appropriate advertising format
Regression analysis of statistical indicators to determine the most relevant results
Accumulation and processing of the regression analysis results history, and training of a neural network with reinforcement learning

Programmatic

A combination of methods of purchasing advertising on the internet with the help of an automation engine responsible for making decisions about transactions without any human involvement, on the basis of a user’s socio-demographic and behavioral profiles
Real-time trading that facilitates buying and selling of each separate ad display through instant auctions
High-precision targeting, which enables the transition from buying advertising space to acquiring of the target audience

Blockchain

Development of a multi-level advertiser and publisher reputation tracking system aimed at fraud prevention
Use of smart contracts to exclude any intermediaries between advertisers and publishers
Storage of data necessary for artificial intelligence learning along with the information on publishers’ sites, ad content, offers and the history of the participants
Tokenization of advertising spaces on publishers’ websites by receiving UBEX tokens in advance
Using UBEX tokens to compensate participants for sharing data about the user visiting their websites (Data mining)

Pay Per Action

A program that would allow advertisers to pay only for specific actions taken by users redirected from publisher websites
The PPA-model is the most cost-effective option of paying for advertising and is popular among exchange members with a long-standing history and high rating
The Pay per Lead, Pay per Call, Pay per Install, and Pay per Sale approaches are the most common among all PPA models

UBEX MISSION
To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency:

Automate the interaction of advertisers’ offers and publishers’ websites. Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.
Significantly reduce commissions by removing the middlemen. Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.
Create an opportunity for publishers to tokenize ad slots. Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.
Develop a multi-layered system of platform participant reputation rating. Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.

THE UBEX WALLET

The UBEX Token will act as a payment unit on the Ubex platform. The need for an ICO Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.