For part 1 of this series, please see the following the link:
https://steemit.com/cryptocurrancy/@elcolossus/top-5-undervalued-cryptocurrencies
No. 4 - AdEx
What is it?
AdEx is a blockchain based ad exchange that is completely transparent and built on top of Ethereum smart contracts. Their goal is to disrupt the existing online advertising landscape by providing a more efficient, intuitive and transparent advertising platform. Within the AdEx ecosystem, the AdEx token will be used to buy or sell advertising space and time between the Advertiser and Publisher. The Advertiser will be able to create ads and bid them out to publishers. Once a Publisher accepts a bid, the token will be frozen until the Publisher proves that they have completed pre-determined goals which would typically involve a user interaction. When the goals are completed, the AdEx tokens will be transferred to the Publishers account. As I watch the growing assault on freedom of expression of many of my favorite youtube personalities by attacking advertisement revenue, I can’t help but wonder how big the disintermediated advertisement industry can get.
Why is it undervalued?
Still in early development, the AdEx prototype will not launch until at least February, 2018. In early August AdEx gave us a glimpse of what it is capable of rising from $0.15 to $2.14 over one week. It has since fallen back down to around $0.60. The beginning of the price increase coincided with the releases of the AdEx Core repository on GitHub, which was followed by news that AdEx have teamed up with NEO to become the first DApp based on their ecosystem. The price spike culminated with AdEx providing a first peek at their platform. Since the release of all this exciting news in August, the AdEx camp has been very quiet, presumably hard at work.
What is the potential?
The AdEx roadmap indicates that after the launch in February, the rest of 2018 will be a very busy and aggressive year in terms of marketing. The interest in AdEx has certainly not been lacking as the ico sold out within 8 hours and any mention of positive news has resulted in a significant surge in token value as demonstrated in early August. Although the AdEx prototype launch is more than five months away, I would not sleep on the price staying under $1 for much longer. In the remaining months of 2017, I would expect progress updates and maybe even more partnership announcements which could positively impact the token value. The AdEx platform is definitely one to keep any eye on.
To be continued………
No. 3
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