LoyalCoin – A Universal Loyalty Platform

LoyalCoin (LYL) runs as a digital asset (mosaic) on the NEM blockchain. The LoyalCoin can be used by merchants as typical ‘rewards points’, and can also be accepted as digital payment for goods and services at participating merchant locations.

The LoyalPlatform will include a digital asset exchange, allowing merchants and consumers the flexibility to maximize the use of their LoyalCoins—offering the ability to redeem LoyalCoins against a much larger catalogue of loyalty rewards, as well as the option to exchange LoyalCoins for other cryptocurrencies such as Bitcoin or Ethereum.

LoyalPlatform aims to allow participating merchants and brands to not only offer LoyalCoins asloyalty rewards, but to also accept the token as a form of digital payment for goods and services offered. This can be made possible by allowing businesses to cash-out into fiat currency at any time on the LoyalPlatform—a decentralized asset exchange which runs the loyalty rewards program. This is a key feature for merchants in offsetting the ability for the customer to redeem their rewards tokens elsewhere.

Consumers can earn LoyalCoin rewards from one brand and redeem them at any other participating brand. This opens up a much larger redemption catalogue for consumers, allowing them to pool rewards tokens for greater flexibility.
And not only merchants can earn loyalty rewards but the also have loyalty bounty by spreading the word about LoyalCoin .

PEER-TO-PEER TRANSFER
Users will be able to seamlessly transfer LoyalCoins to friends and family using the LoyalWallet app.

The LoyalWallet is a single hub—accessed via a desktop browser or mobile/tablet app—which allows users to keep track of tokens earned and to browse participating merchants for opportunities to redeem LoyalCoins.

For Further and Information
You can read more about LoyalCoin by visiting the LoyalCoin website, reading the whitepaper and by following their on Twitter, Facebookand Medium. You can also join their telegram group