Wow... I did not know this, at ALL. Although-- on some level-- it makes sense. Corporations hedge all the time... if some risk assessor decides there's a real cause for alarm, why not put in some BTC at $500, "just in case" you need to pay a ransom note when BTC could be $1500?
I remember when Southwest Airlines were kicking all the other airlines' butts because someone at SWA had the foresight to buy huge volumes of fuel futures when they were super cheap.
There you go. One step ahead... always.