What Snapchat did earlier this year was an IPO, when their stock became for the first time was offered to the public, like you and me, on a regular stock exchange. They issued a regular stock, but imagine if they had made SnapchatCoin instead, and you could buy SnapchatCoin on Poloniex. That would have been an ICO :)
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Thanks that's a little bit easier to understand bite sizes for I think cheers mate