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I figure they mean it in the sense that the it's the first regulated ICO. Bitcoin never did an ICO as it's a currency that came fully from mining and not via an ICO. The US government has fewer issues with trading crypto-currencies than it has with ICOs which generally speaking are ponzis since a lot of so called "developers" more or less just make them for the cash and scoot

The site is a fake, put up for educational purposes, don't take it seriously.