The website is currently being reviewed and will soon display everything going on within these projects. I have faith that this new website will change the mindset of lots of investors as they realize what is happening at this very moment.
I'm glad to hear that the website is going to be upgraded.
The current design is elegant and informative but it surely fails to inspire a newcomer to give it a try. It needs to stay informative but it also needs to advertise the product, as the above post does it perfectly. Be bold, be proud, be inspiring, be emotional. Show your passion. Show some screenshots. Show statistics. Spread information about the current initiatives in the ecosystem. Offer a roadmap. You need to sell the product, not just inform about its existence and the technical aspects.
And please start to use the name BitShares DEX (Decentralized Exchange), so that the user is always aware of the primary purpose (and benefit) of using the system.