Been here for a while. Have posted a lot of unique thoughtful content about investing. Each post gets just less than a dollar of return. As an investor, I can lever up the daily returns between 1 and 5% on each post. I do not know of any other investments that return the same. Of course the cash out return depends on what happnes to the price of STEEM long term if one does not cash out. I do not cash out. BidBots helps me to keep the balance growing but it does need regular posting.
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I guess if you look at it that way it's a pretty good ROI to boost a post. I do generally consider how much time I spend writing a post and it's still pretty uneconomical to do properly researched technical writing (as I have done in the past) that might take hours or even days. Maybe I'll just have to keep my posts a bit flippant and off-the-cuff for now :)